Culture is something that defines this world. It reflects who we are, and what we do. In this class we have learned that media can be different in other cultures. Culture is not just limited to the different geographical areas and race, but the different genders and sexual orientations. Most people assume that culture can just be studied though history and books but there are other ways of studying culture in the media.
Douglas Kellner has developed a mulch-cultural approach to studying media. As the first chapter in our book describes, he has imposed a study that involves discussing production and political economy, engages in textual analysis, and studies cultural texts. Another aspect of Kellner’s study is audience reception. All of theses aspect can be combined together to create one understanding of a culture.
In my work for this class, I have done research using mostly audience reception and textual analysis in my mini-research papers. I first used audience reception in a focus group comprised of gay and heterosexual men, and I recorded their reactions to homosexual pornography. I got mixed reactions to this focus group, and it helped my paper.
For my video game research paper, I did a textual analysis of the Legend of Zelda series and how the games all reverse the role of hegemony to make women the dominant social group in this fictional world. I never realized how many women were in power in these games until applying Kenllner’s theory to it. I is surprising how much information I was able to draw for my paper just by thinking about hegemony.
In closing for this entry, I find that Kellner had a lot of useful information to offer in his study. It helped guide me to better understand how to conduct my research for this class, and I hope to use it in the future for my other classes. I think that I might kept this book, and bookmark this chapter so that I will remember how to conduct this type of research in the future.
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